Latest hospital initiative follows international ‘Baby Friendly” breastfeeding project

 

Every so often the public debate about breastfeeding comes to the forefront in the form of a news story about a breastfeeding mom embroiled in a conflict because she’s offended someone by feeding her infant at the mall.

 

I can’t understand how anyone can be offended by such a natural practice. Breastfeeding is natural. The mall isn’t.

 

Providing infants with human milk gives them the most complete nutrition possible,   providing the optimal mix of nutrients and antibodies necessary for each baby to thrive. Scientific studies have shown that breastfed children have fewer and less serious illnesses than those who never receive breast milk, including reduced risk of SIDS and less childhood cancer and diabetes.

 

Breastfeeding also results in a decreased risk of diarrhea, respiratory and ear infections, and allergic skin disorders for infants in the industrialized world.

 

My wife breastfed our two sons for many months and not until I began working at a hospital did I realize how lucky she was that breastfeeding came easy to her. I’ve since learned that it takes work for many women to breastfeed. For some it just never happens for a variety of physical and emotional reasons.

 

The clash between nature’s intentions and nature’s fickle ways has given rise to lactation consultants – professionals who are trained to develop a plan of care for mom and baby when breastfeeding doesn’t go smoothly.

 

The Women’s Health Center of The Westerly Hospital has four lactation consultants and five lactation counselors on staff as well as a breastfeeding support group every Saturday morning to help those who need advice and encouragement.

 

Now the Hospital is joining an international effort to encourage breastfeeding by becoming a “Baby Friendly Hospital” under the auspices of the World Health Organization and the United Nations Children’s Fund.

 

I find it necessary to pause here to explain that the international name given to this effort – “Baby Friendly” – is far from a user-friendly name in my opinion. Frankly, it’s a little awkward to announce with great fanfare that “now, we’re a “Baby Friendly” hospital.”

 

It begs the question: and before?

 

It turns out that “Baby Friendly” is the only phrase that international organizers could come up with that translates their message into just about every language. So, how does a Hospital become “Baby Friendly” in the eyes of UNICEF and the WHO?

 

Well, education plays a big role so new moms, nurses and physicians clearly understand the advantages of breastfeeding. One of the biggest changes from a patient’s standpoint regards the hospital’s agreement to stop accepting free items from formula companies.

 

That doesn’t mean formula won’t be available to new moms who choose not to breastfeed. Formula will be available at no cost to moms who choose to formula feed while they are in the hospital. They just won’t be loaded down with items from a formula company as they leave for home. Instead, the nurses of the Women’s Health Center have developed their own package of gifts from the hospital.

 

In general, the process of becoming a “Baby Friendly Hospital” involves looking at policies and education so skills can more effectively be taught to newly breastfeeding mothers and obstacles to breastfeeding, such as removing the infant from the mother's room at night or using pacifiers, can be avoided if possible. 

 

Other steps include helping moms to initiate breastfeeding within the first hour of birth, and showing moms how to breastfeed and maintain lactation even if they need to be separated from their infants for a time. New moms in a “Baby Friendly” hospital also are encouraged to breastfeed on demand, and have their babies “room in” with them 24 hours a day.

 

The nurses of the Hospital’s Women’s Health Center will be happy to answer questions about the “Baby Friendly Hospital” initiative. Once you meet them, you’ll know they’re baby friendly. They can be reached at 401-348-3365.

 

David Tranchida is the Manager of Public Relations and Marketing at The Westerly Hospital.

 

 

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